The "Cisco" kid.
Once again I've been performing for Cisco Systems. This week at Educause08 in Orlando, FL.
Some of our customers tell me that the U.S. economy is in a "significant slump". That may be so, but Cisco sure didn't see a "significant slump" in qualified leads at this year's Educause show.
At last year's Educause (in Seattle) I worked my Aisle-View magic for Cisco and then sent the audience on to a professional (& expensive) Live presenter. It worked, and we broke all previous records for leads at the show. This year, (to reduce expenses) Cisco hired only Corporate-Fx (no professional Live presenter), and then I introduced Cisco's real life exhibit sales staff on stage.
Bottom line, Corporate-Fx lowered costs for Cisco while maintaining equally measured results for their sales team (even when this year's show attendance was reportedly way down because of the "significant slump" in the economy).
Corporate-Fx continues to help reduce tradeshow expenses with Cisco while helping to maintain an exciting and crowd building live presence in their booth!
The only noticeable side effect to using magic seems to be that the audience is having more FUN with the live presentation instead of suffering through typical trade show "DBPP" (Death By Power Point). And, as Martha Stewart would say "...that's a good thing".
Lower Live Presentation Costs... Higher Qualified Lead Counts... And, fun... Tradeshow Magic by Corporate-Fx.
